Awesome Article in the Arizona Republic AND USA Today !
Entrepreneur finds niche with iPhone app
"Security was a need that I noticed. I was putting very important information in it. That became the baseline of what I needed to do," Michels said.
Read more in AZ Republic

And in USA Today
Welcome to Software Ops Developers of Premium Apps for iPhone and iPad
Software Ops is a small group of dedicated and talented developers engaged in creating iOS security applications for the App Store as well as custom software systems for corporate clients. We’re known for our outstanding products, gold-standard customer support and passion for all things Apple.
Founded in 2008, Software Ops is located in Scottsdale, Arizona. CEO Joe Michels has more than 28 years of software development and project management experience.
We believe our success is attributed to a number of things.
- We got in the game early. Our two chief developers were accepted into Apple’s iPhone development program prior to general admission. Collectively, our team has 14 years of direct experience designing software for the iOS and Mac OS X platform.
- We develop great products. With My Eyes Only Pro and Photo Pro, we have expertise in building the most secure iOS apps possible, with encryption for sensitive personal data, photos and documents.
- We are really good at what we do. My Eyes Only has maintained a top 50 (or better) position for grossing businesses in the App Store since it was introduced. To date, more than 600,000 iTunes customers have downloaded our apps and we are attracting more than 35,000 new customers a month.
- Our app users like us. We encourage user feedback and, unlike a lot of developers in the App Store, we make a point of getting back to our customers, often on the same day they contact us.
- Our consulting clients trust us. We offer full-service engagement, from software system conception, design and development to graphics, project management and product sustaining services.