In my previous post, “Software Is Necessary For Your Business- PERIOD!” I made a case that because we’re living through the fourth Industrial Revelation (IR-4), all businesses need software to stay competitive. This is not an earth shattering claim to anybody in the high-tech industry, it is “obvious” to all.  

But, high-tech software based business is not the target of this post. My target is real-world businesses in industries other than high-tech. Industries that interact with the “real world” not just the virtual world. I’m speaking to you… LISTEN UP!

“In some industries, particularly those with a heavy real-world component such as oil and gas, the software revolution is primarily an opportunity for incumbents. But in many industries, new software ideas will result in the rise of new Silicon Valley-style start-ups that invade existing industries with impunity."

Mac Andreessen, the creator of the now historic Netscape web browser, wrote and article a few years ago titled, “Why Software Is Eating the World”  Andreessen claims, “Over the next 10 years, I expect many more industries to be disrupted by software, with new world-beating Silicon Valley companies doing the disruption in more cases than not”   and that“software is also eating much of the value chain of industries that are widely viewed as primarily existing in the physical world.“ 

He is plainly saying that industries that are not typically considered high-tech will be disrupted by software. And if you as the business owners of those companies don’t take action, it will be “world-beating Silicon Valley companies doing the disruption … eating much of the value chain of industries,”  GO AHEAD, sit back and allow your businesses to be disrupted by Millennials in Silicon Valley. Because they can.

But understand why software is going to disrupt your business. Again Marc Andreessen states, “Six decades into the computer revolution, four decades since the invention of the microprocessor, and two decades into the rise of the modern Internet, all of the technology required to transform industries through software finally works and can be widely delivered at a global scale.”

He goes on to say, “Companies in every industry need to assume that a software revolution is coming.” Actually the revolution is here and it will affect your business why?  Because your competitors are implementing software into their businesses, and you don’t know it because they’re doing in behind the scenes. They will start beating you in the marketplace. OH YEAH! Please don’t doubt me, because I know.

In the past 3 years Software Ops has helped visionary non-high-tech businesses in very different industries, to build mobile software platforms that are impacting their businesses top-line and bottom-line. They are achieving even greater ROI on their software investment than even I anticipated. Mostly because building customer software is radically less expensive than it was 10 years ago. More from Marc, “In 2000 … the cost of a customer running a basic Internet application was approximately $150,000 a month. Running that same application today in Amazon’s cloud costs about $1,500 a month.” Or less I might add.

Today if you are in any industry and you are still using 1990’s software technology, like email, word processors, spreadsheets to manage your business, you are losing to the competition. If you are using off the shelf mobile SaaS software systems that you have the hassle of working around the features to get it to work for your business, then you are holding the line against your competition. If you want to win in the marketplace then you must build your own custom software that provides your business with the competitive advantage it needs to flourish. 

Software Ops is helping businesses that want to win in the marketplace. Let us build for you custom software.