Build out a WiFi network. That’s the short answer.

Why is it that today in Phoenix and Scottsdale, Arizona when I go into a restaurant, grocery store, department store, hardware store or discount store, that there is no WiFi signal on my iPhone? Yet I look around and there are many iPhone users, using their iPhones. That observation alone is rather telling about the iPhone, but I digress.

Would it not be cost effective for AT&T to subside the buildout of WiFi in businesses if nothing else but to take the load off their cellular infrastructure?

AT&T could offer subsidies and services to ensure proper security for those establishments who don’t care about the internet and don’t understand that it is an amenity just like music and mood lighting.

There are likely some silly 20th century government regulations that prevent AT&T from implementing this type of solution.